Mark Ryan, a marketing manager for the Shepherd Color Company, a pigment manufacturing business that obtained a license to sell YInMn in 2016, tells Artnet News that “he art world likes it because of the color.”
A dry powder version has yet to be approved for public consumption. Now that the EPA has given its stamp of approval, the pigment is finally available for commercial use, with paint retailers such as Kremer Pigmente in Germany and Golden in the U.S. O’Dell, head of community relations at Golden Artist Colors, tells Artnet News’ Sarah Cascone. “We had to tell many artists we could not sell them the material and would let them know as soon as we could,” Jodi L. (To help color enthusiasts cope with the delay, Crayola introduced Bluetiful, a crayon inspired by the pigment, that same year.) The government agency approved YInMn for use in industrial coatings and plastics in September 2017, but because testing for consumer use is far more rigorous, commercial paint manufacturers and artists alike faced a far longer wait. “People have been looking for a good, durable blue color for a couple of centuries," Subramanian told NPR’s Gabriel Rosenberg in 2016.Įleven years later, in May 2020, the United States Environmental Protection Agency (EPA) officially approved the punchy pigment, which is far more vivid than cobalt or Prussian blue, for commercial use, as Coatings Worldreported at the time.
Led by chemist Mas Subramanian, the team quickly realized that it had stumbled onto something significant. In 2009, researchers at Oregon State University discovered YInMn Blue-the first new blue pigment identified in 200 years-while developing materials for use in electronics. YInMn Blue derives its name from its chemical components: yttrium, indium and manganese.
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